The bio on Instagram is the short piece of text at the top of a profile, below the name and above the posts. Tap the username next to a photo or video to open the profile. Looking for the ‘link in bio’? Check just below the profile text. Not everyone has filled in a bio or link.
Below, you’ll learn how to recognise the bio, open a link and edit your own text.
How do you recognise the bio on Instagram?
Bio is short for biography: a brief description of someone. In an Instagram bio, you can share something about yourself, your hobby or your photos, for example.
A fictional example: ‘Outdoors often, usually on my bike. I share my favourite routes here.’ This tells a visitor what you share on your profile.
The bio belongs to your entire profile. It is not the text below an individual photo or video. That text is called the caption.
How do you view someone else’s Instagram bio?
- Open a post from that person and tap the username. You can also search for the username and then open the profile.
- Look at the top of the profile, below the name.
- Read the short description. Is there no text? That person may have left the bio blank.
You do not need to open a story for this. On a post, tap the username instead of the profile photo to go to the profile.
Where is the link in the Instagram bio?
‘Link in bio’ means a clickable link next to the profile description. You can also read this in Linksmi’s explanation of links in bio.
For example, does it say ‘recipe via the link in bio’ below a cooking video? Open the creator’s profile. Look just below the profile text for a clickable link or a mention of links. So you do not look for the recipe in the video caption.
The link may go directly to the recipe. Sometimes you first arrive at a page where you choose from different topics. Look there for the name of the dish from the video.
Can’t see a link? Check that you opened the original creator’s profile. With an older video, the reference may also no longer match what is currently on the profile.
Is the link there but does not open? Read more about an Instagram link that does not work. Curious about what the owner of your click can see? Then check whether someone can see who clicks an Instagram link.
How do you view and edit your own Instagram bio?
Open your own profile. Your current bio is at the top, next to your name. Want to change the text? Follow these steps:
- On your profile, look for the option to edit your profile.
- Find the field for your bio and edit the text.
- Save the change.
- Open your profile again to see what the text looks like to a visitor.
The names and location of these options may vary between Instagram versions.
Does your bio explain what you want to share? You can briefly mention who you are and what you post. A fictional example is: ‘I’m learning to bake and share my cakes and biscuits here.’
Want to add a clickable website? When editing your profile, look for a separate section for links. Simply typing a web address in your bio is not the same. Save the link and then check on your profile that it opens.
Want to edit your text too? Meta explains how to write an Instagram bio. Choose words that suit you. If you also publish your own content, our Instagram services includes packages for followers and likes. The product pages show the available quantities and prices.
