{"id":34146,"date":"2026-09-18T08:09:57","date_gmt":"2026-09-18T08:09:57","guid":{"rendered":"https:\/\/folnova.com\/why-is-tiktok-so-popular\/"},"modified":"2026-09-27T08:02:16","modified_gmt":"2026-09-27T08:02:16","slug":"why-is-tiktok-so-popular","status":"publish","type":"post","link":"https:\/\/folnova.com\/en-ca\/why-is-tiktok-so-popular\/","title":{"rendered":"Why is TikTok so popular? Four reasons explained"},"content":{"rendered":"<p>TikTok is so popular because you quickly find videos that suit you, even if you follow only a few accounts. Short clips make it easy to watch for a moment. You can also create something yourself or join in with a familiar trend. The next time you visit, notice which video you watch to the end. What makes that particular clip interesting to you?<\/p>\n<p>Below, you\u2019ll read how these four reasons work and what you can do with them in your own videos.<\/p>\n<nav aria-label=\"Table of contents\">\n<ul>\n<li><a href=\"#persoonlijke-aanbevelingen\">1. TikTok recommends videos that suit you<\/a><\/li>\n<li><a href=\"#korte-videos\">2. Short TikTok videos make it easy to watch for a moment<\/a><\/li>\n<li><a href=\"#zelf-maken\">3. Creating your own TikTok videos starts with one idea<\/a><\/li>\n<li><a href=\"#herkenbare-trends\">4. TikTok trends give you an idea to join in<\/a><\/li>\n<li><a href=\"#nederland-belgie\">Why TikTok also appeals to people in the Netherlands and Belgium<\/a><\/li>\n<li><a href=\"#eigen-videos\">What you can learn for your own TikTok videos<\/a><\/li>\n<\/ul>\n<\/nav>\n<h2 id=\"persoonlijke-aanbevelingen\">1. TikTok recommends videos that suit you<\/h2>\n<p>On the For You page, you see recommended videos. So you don\u2019t have to search for and follow all kinds of interesting accounts first. That makes it easy to discover something new.<\/p>\n<p>According to <a href=\"https:\/\/newsroom.tiktok.com\/how-tik-tok-recommends-video-for-you?lang=en-MY\">TikTok\u2019s earlier explanation of the For You page<\/a> your actions, information about videos and account settings all count towards recommendations.<\/p>\n<p>The system that uses this information to choose videos is called the algorithm. Suppose you enjoy drawing. You might come across a useful drawing tip from someone you don\u2019t know yet. The topic catches your attention; then you discover who created it.<\/p>\n<p>Also, <a href=\"https:\/\/support.tiktok.com\/en\/using-tiktok\/exploring-videos\/how-tiktok-recommends-content\">TikTok\u2019s help information about recommendations<\/a> mentions your actions as an influence on what you see. It is therefore not clear how much each type of information currently counts.<\/p>\n<p>If you create videos yourself, you can also reach viewers who don\u2019t follow you yet. That doesn\u2019t mean every video will reach many people. So show quickly what your clip is about. Then a viewer can decide whether they want to keep watching.<\/p>\n<h2 id=\"korte-videos\">2. Short TikTok videos make it easy to watch for a moment<\/h2>\n<p>You can watch a short clip for a moment in between things, for example while waiting for the train. You don\u2019t have to decide in advance that you want to spend half an hour on a topic.<\/p>\n<p>Not every TikTok video is short. But in a compact clip, you can see an entire joke, answer or result. You quickly understand what the video has to offer.<\/p>\n<p>Here\u2019s an invented example: someone shows how to carefully loosen a stuck zipper. First you see the problem, then one action and then the result. This order makes the explanation easy to follow.<\/p>\n<p>There is also a downside. One more clip may seem to take little time, but together those clips can turn into a long viewing session. If you only want to watch while waiting, decide in advance when you will stop, for example as soon as your train arrives.<\/p>\n<h2 id=\"zelf-maken\">3. Creating your own TikTok videos starts with one idea<\/h2>\n<p>You don\u2019t have to film a complicated story. Think of your dog bringing its leash, a failed cake or a handy way to pack your bag. One relatable moment can already be a topic.<\/p>\n<p>With your phone, you can start with something you already do anyway. You also don\u2019t have to come up with a whole series of videos right away. First, choose one thing you want to show.<\/p>\n<p>That can also work for a small shop. For example, a bicycle mechanic could show how to tell that a bike tyre is soft. The viewer then gets a useful answer instead of an advertising pitch.<\/p>\n<p>Starting easily doesn\u2019t mean you will automatically get lots of attention. First, make sure your subject is clearly visible and your explanation is easy to understand. That is something you can influence yourself.<\/p>\n<h2 id=\"herkenbare-trends\">4. TikTok trends give you an idea to join in<\/h2>\n<p>A trend is an idea that several people repeat in their own way. Think of the same kind of joke, a challenge or a set way of showing a change.<\/p>\n<p>When you recognize the format, you quickly understand the idea. You may then become curious about what this creator does with it. If you create a video yourself, that familiar format gives you a starting point.<\/p>\n<p>Imagine an invented trend in which people show what is in their everyday bag. A student shows school supplies, a parent shows things for the journey and a swimmer shows a towel with goggles. The idea stays the same, but each bag shows something different.<\/p>\n<p>So choose a trend in which you can show something of your own. You don\u2019t have to follow them all. Want to know how the app became well known? Read <a href=\"https:\/\/folnova.com\/en-ca\/when-did-tiktok-become-popular\/\">when TikTok became popular<\/a>.<\/p>\n<h2 id=\"nederland-belgie\">Why TikTok also appeals to people in the Netherlands and Belgium<\/h2>\n<p>These four reasons are not tied to one country. For viewers in the Netherlands and Belgium, familiarity from their own surroundings can add something. Think of a familiar accent, a home cooked dish or a situation at school.<\/p>\n<p>For example, a video about cycling in the rain can feel relatable if you cycle every day. The creator then doesn\u2019t have to explain the entire situation and can get to the joke or tip faster.<\/p>\n<p>When thinking about your own video, don\u2019t consider only the country where your viewers live. Also ask yourself: \u201cWho would find this useful or fun?\u201d They could be beginner runners, people with houseplants or students who make their own lunch. A shared interest gives you a clearer idea for your clip.<\/p>\n<h2 id=\"eigen-videos\">What you can learn for your own TikTok videos<\/h2>\n<p>Want to create a video yourself? Try this sequence for your next clip:<\/p>\n<ol>\n<li><strong>Choose one topic.<\/strong> For example, show how you water a herb plant instead of explaining everything about caring for plants.<\/li>\n<li><strong>Start with the question or result.<\/strong> Show the drooping leaves before explaining what you are going to do.<\/li>\n<li><strong>Show the important action.<\/strong> Cut out a long introduction. But leave in everything the viewer needs to follow your explanation.<\/li>\n<li><strong>Watch your video again as if you know nothing about the topic.<\/strong> Can you understand what it is about without extra explanation?<\/li>\n<\/ol>\n<p>Lots of views do not automatically mean that viewers find your explanation useful. If you make videos for a shop, they also do not automatically mean that you will get customers. Buying followers or views offers no such certainty either.<\/p>\n<p>Want to continue with your own clips? Read the tips to <a href=\"https:\/\/folnova.com\/en-ca\/get-more-views-on-tiktok\/\">get more views on TikTok<\/a>. Find more background in the explanation of <a href=\"https:\/\/folnova.com\/en-ca\/why-tiktok-remains-popular-2026\/\">what makes TikTok popular<\/a>. If you also publish your own content, our <a href=\"https:\/\/folnova.com\/en-ca\/product-category\/tiktok\/\">TikTok services<\/a> includes packages for <a href=\"https:\/\/folnova.com\/en-ca\/product\/buy-tiktok-followers\/\">followers<\/a> and <a href=\"https:\/\/folnova.com\/en-ca\/product\/buy-tiktok-likes\/\">likes<\/a>. The product pages show the available quantities and prices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is popular because of personalized recommendations, short videos and the ease of joining trends. Learn how it works and what you can try yourself.<\/p>\n","protected":false},"author":1,"featured_media":24090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[888],"tags":[],"class_list":["post-34146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok"],"_links":{"self":[{"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/posts\/34146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/comments?post=34146"}],"version-history":[{"count":1,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/posts\/34146\/revisions"}],"predecessor-version":[{"id":63041,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/posts\/34146\/revisions\/63041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/media\/24090"}],"wp:attachment":[{"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/media?parent=34146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/categories?post=34146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/tags?post=34146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}