{"id":34100,"date":"2026-09-18T08:10:16","date_gmt":"2026-09-18T08:10:16","guid":{"rendered":"https:\/\/folnova.com\/tiktok-of-instagram-voor-je-bedrijf\/"},"modified":"2026-09-27T08:01:44","modified_gmt":"2026-09-27T08:01:44","slug":"tiktok-of-instagram-voor-je-bedrijf","status":"publish","type":"post","link":"https:\/\/folnova.com\/en-ca\/tiktok-of-instagram-voor-je-bedrijf\/","title":{"rendered":"TikTok or Instagram: which suits your business?"},"content":{"rendered":"<p>TikTok is a logical first choice if you want to reach new people with short videos. Instagram works well if you want to combine photos, videos and contact with followers. What works better for your business depends on your audience and your goal. So first decide what you want to achieve, such as appointment inquiries. Compare based on that, not just views.<\/p>\n<p>Below, you\u2019ll find a decision guide and steps for testing both platforms yourself.<\/p>\n<nav aria-label=\"Table of contents\">\n<ul>\n<li><a href=\"#platform-kiezen\">Choosing TikTok or Instagram: look at what you can create<\/a><\/li>\n<li><a href=\"#lokaal-publiek\">Finding your audience on TikTok or Instagram<\/a><\/li>\n<li><a href=\"#korte-video\">Reaching new people with TikTok and Instagram Reels<\/a><\/li>\n<li><a href=\"#contact-vertrouwen\">Connecting through your Instagram or TikTok profile<\/a><\/li>\n<li><a href=\"#advertenties\">Comparing advertising on TikTok and Instagram<\/a><\/li>\n<li><a href=\"#platform-testen\">Testing whether TikTok or Instagram works better<\/a><\/li>\n<li><a href=\"#video-hergebruiken\">Using the same video on TikTok and Instagram<\/a><\/li>\n<\/ul>\n<\/nav>\n<h2 id=\"platform-kiezen\">Choosing TikTok or Instagram: look at what you can create<\/h2>\n<p>Don\u2019t look only at the biggest app or your follower count. What can you create regularly? If you enjoy photography, a different choice is obvious than if you can easily explain something in a video.<\/p>\n<table>\n<thead>\n<tr>\n<th>Your situation<\/th>\n<th>Logical first choice<\/th>\n<th>What you can try<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>You can easily show something in short videos.<\/td>\n<td>TikTok<\/td>\n<td>Answer one frequently asked question in a video.<\/td>\n<\/tr>\n<tr>\n<td>You have good photos and also want to share short updates.<\/td>\n<td>Instagram<\/td>\n<td>Combine a clear profile with photos, short videos through Reels and temporary updates through Stories.<\/td>\n<\/tr>\n<tr>\n<td>You\u2019re already getting questions and responses on one platform.<\/td>\n<td>The platform where that happens<\/td>\n<td>See which posts lead to a serious conversation.<\/td>\n<\/tr>\n<tr>\n<td>You mainly want to sell more.<\/td>\n<td>No clear winner yet<\/td>\n<td>Compare orders or inquiries, not just attention.<\/td>\n<\/tr>\n<tr>\n<td>You have little time.<\/td>\n<td>One platform first<\/td>\n<td>Choose something you can create regularly and set aside time to respond.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>These choices will help you get started, but they do not predict where your business will achieve the best results. Do you also want to create longer videos? Then read more about <a href=\"https:\/\/folnova.com\/en-ca\/choosing-youtube-or-tiktok\/\">Choosing YouTube or TikTok<\/a>.<\/p>\n<h2 id=\"lokaal-publiek\">Finding your audience on TikTok or Instagram<\/h2>\n<p>A user count for the Netherlands or Belgium does not tell you how many potential customers you can reach. Suppose you\u2019re a bicycle repairer in Ghent. Viewers from nearby are more important to you than thousands of viewers in other countries.<\/p>\n<p>Also look beyond age. \u201cYoung people are on TikTok and adults are on Instagram\u201d is too simple a basis for your choice. Language, location and interests matter too.<\/p>\n<p>Here\u2019s how to find out where your audience is active:<\/p>\n<ul>\n<li><strong>Ask your customers.<\/strong> For example, ask five customers where they look for tips or businesses like yours. Their answers provide clues, but not a complete picture.<\/li>\n<li><strong>Search for your service and location.<\/strong> On both platforms, see what questions people ask on posts related to your work.<\/li>\n<li><strong>See who responds to your posts.<\/strong> Are they potential customers from your region, or do they live too far away?<\/li>\n<li><strong>Choose an appropriate language.<\/strong> For a Belgian audience, consider whether you need Dutch, French or another language.<\/li>\n<\/ul>\n<p>Can you view audience data in your account? Use it as well. If location or age is missing, don\u2019t try to guess that information yourself.<\/p>\n<h2 id=\"korte-video\">Reaching new people with TikTok and Instagram Reels<\/h2>\n<p>According to the <a href=\"https:\/\/metricool.com\/nl\/tiktok-vs-instagram\/\">comparison of TikTok and Instagram by Metricool<\/a> TikTok is stronger at reaching new viewers with short videos. Instagram is stronger for keeping in touch with followers. That picture from their data does not predict how your account will perform.<\/p>\n<p>Can you demonstrate something clearly? Then you have a starting point for a short video. Think of a hairdresser showing how to dry curls. Start with the question or show the result right away. You can explain your business later.<\/p>\n<p><strong>Fictional example:<\/strong> a bicycle repairer makes a video about a squeaky brake. They play the sound, mention a possible cause and explain when the bicycle should be inspected. This helps the viewer and shows what they know.<\/p>\n<p>You can test this idea on TikTok and as an Instagram Reel. Afterwards, don\u2019t look only at views. Did you get questions that fit your offering? Did people visit your profile? A view is not the same as a unique person or a potential customer.<\/p>\n<h2 id=\"contact-vertrouwen\">Connecting through your Instagram or TikTok profile<\/h2>\n<p>After an interesting video, someone may want to know where you\u2019re located, what you make or how to book an appointment. Make sure your profile answers that.<\/p>\n<p>The <a href=\"https:\/\/omnifox.io\/blog\/tiktok-vs-instagram-for-selling\">sales comparison of TikTok and Instagram by Omnifox<\/a> emphasizes being discovered through TikTok. According to that comparison, Instagram is especially helpful when people are considering a purchase and want to get to know your business better.<\/p>\n<p>Instagram works well if you want to use several formats for that: a photo of your work, a short video, a temporary update through Stories and a private message. A private message is also called a DM.<\/p>\n<p>On the platform you choose, make this information easy to find:<\/p>\n<ul>\n<li>What you offer and who it is intended for.<\/li>\n<li>Where you work or where you deliver.<\/li>\n<li>Examples of what someone can expect.<\/li>\n<li>How someone can ask a question or book an appointment.<\/li>\n<\/ul>\n<p>A polished profile does not by itself prove that you are trustworthy. Provide concrete information and show an honest picture of your work.<\/p>\n<h2 id=\"advertenties\">Comparing advertising on TikTok and Instagram<\/h2>\n<p>Neither platform is the cheapest for every business. A cheap click does little for you if nobody submits an inquiry afterwards.<\/p>\n<p>Decide in advance what you want to count: orders, appointments or serious inquiries. Use the same offering, a comparable audience, the same period and the same budget on both platforms. Keep advertising results separate from posts you do not pay for.<\/p>\n<p><strong>Fictional calculation example:<\/strong> you spend \u20ac 60 on advertising on each platform. You count only inquiries for the offered appointment and remove duplicate inquiries from your overview.<\/p>\n<table>\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>Advertising costs<\/th>\n<th>Inquiries<\/th>\n<th>Cost per inquiry<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>TikTok<\/td>\n<td>\u20ac 60<\/td>\n<td>6<\/td>\n<td>\u20ac 60 \u00f7 6 = \u20ac 10<\/td>\n<\/tr>\n<tr>\n<td>Instagram<\/td>\n<td>\u20ac 60<\/td>\n<td>4<\/td>\n<td>\u20ac 60 \u00f7 4 = \u20ac 15<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>So you divide the advertising costs by the number of inquiries. In this example, an inquiry through TikTok costs less. That does not yet mean TikTok generates more sales. Also look at how many inquiries become actual appointments. With zero inquiries, you cannot calculate a cost per inquiry.<\/p>\n<p>The calculation includes only advertising costs, not your working time. Determine in the same way for both platforms whether an inquiry came through an advertisement. Don\u2019t know where an inquiry came from? Record its source as unknown.<\/p>\n<h2 id=\"platform-testen\">Testing whether TikTok or Instagram works better<\/h2>\n<p>Compare a small series of posts with the same topic and offering. If you change the topic, offering and platform at the same time, you won\u2019t know afterwards what caused the difference in results.<\/p>\n<ol>\n<li><strong>Choose one goal.<\/strong> For example, inquiries for a trial lesson. Write down in advance which inquiry counts.<\/li>\n<li><strong>Choose a realistic test period.<\/strong> For example, four weeks. That is a starting point, not a fixed ideal duration.<\/li>\n<li><strong>Create a small series of comparable videos.<\/strong> Use the same topic and offering for each video on both platforms. Also keep the length, content and posting times as similar as possible.<\/li>\n<li><strong>Ask for the same next step.<\/strong> For example, ask for a message about the trial lesson on both platforms.<\/li>\n<li><strong>Record results after the same number of days.<\/strong> Don\u2019t give one video three weeks to get responses and the other only one day.<\/li>\n<li><strong>Compare results and work.<\/strong> Count the inquiries that meet your goal. Also record how much time you spent creating, posting and responding.<\/li>\n<\/ol>\n<p>Keep a simple overview with the date, topic, platform, views, relevant inquiries and your working time. Don\u2019t add up likes, responses and messages as if they were all different people. One person can take multiple actions.<\/p>\n<p>The test provides an indication, not a definite answer. Your existing followers and how your video is distributed also play a role. So don\u2019t choose based on one video that performs exceptionally well.<\/p>\n<p>Getting little response on both platforms? Check whether your message is clear and whether the viewer knows what they can do next. Then test one adjustment, such as a more specific question at the end of your video.<\/p>\n<h2 id=\"video-hergebruiken\">Using the same video on TikTok and Instagram<\/h2>\n<p>You can use the same original video on both platforms. To do this, save a version without a watermark or app text. Check whether you are allowed to use the visuals, sound and music on both platforms. Permission within one app does not automatically apply in the other.<\/p>\n<ul>\n<li><strong>Create one base video.<\/strong> For example, show how a product works or answer a question.<\/li>\n<li><strong>Check the visuals on both platforms.<\/strong> Make sure important details and subtitles remain clearly visible.<\/li>\n<li><strong>Adjust the text accompanying your video if necessary.<\/strong> Mention your location if you are looking for local customers. Make clear what the viewer can do after watching.<\/li>\n<li><strong>Set aside time for responses.<\/strong> Reusing a video saves work, but conversations on two accounts still take time.<\/li>\n<\/ul>\n<p>Would you prefer little text with an Instagram photo? Then see ideas for <a href=\"https:\/\/folnova.com\/en-ca\/instagram-captions-in-one-word\/\">One word Instagram captions<\/a> short texts beneath your photo. Do add an explanation if someone needs it to understand your offering.<\/p>\n<p>After your test, choose the platform that produces relevant inquiries and that you can keep up with. Are you already getting questions from potential customers on one platform? Start there before dividing your time between two accounts. If you also publish your own content, our <a href=\"https:\/\/folnova.com\/en-ca\/product-category\/instagram\/\">Instagram services<\/a> includes packages for <a href=\"https:\/\/folnova.com\/en-ca\/product\/buy-instagram-followers\/\">followers<\/a> and <a href=\"https:\/\/folnova.com\/en-ca\/product\/buy-instagram-likes\/\">likes<\/a>. The product pages show the available quantities and prices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choose TikTok or Instagram based on your audience, time and goal. See the comparison and test with your own posts which platform suits your business.<\/p>\n","protected":false},"author":1,"featured_media":24224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[884],"tags":[],"class_list":["post-34100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"_links":{"self":[{"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/posts\/34100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/comments?post=34100"}],"version-history":[{"count":1,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/posts\/34100\/revisions"}],"predecessor-version":[{"id":62991,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/posts\/34100\/revisions\/62991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/media\/24224"}],"wp:attachment":[{"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/media?parent=34100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/categories?post=34100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/folnova.com\/en-ca\/wp-json\/wp\/v2\/tags?post=34100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}