{"id":26980,"date":"2026-09-18T08:09:37","date_gmt":"2026-09-18T08:09:37","guid":{"rendered":"https:\/\/folnova.com\/statistiky-instagramu-2026\/"},"modified":"2026-09-27T07:39:05","modified_gmt":"2026-09-27T07:39:05","slug":"statistiky-instagramu-2026","status":"publish","type":"post","link":"https:\/\/folnova.com\/cs\/statistiky-instagramu-2026\/","title":{"rendered":"Statistiky Instagramu 2026: co \u010d\u00edsla znamenaj\u00ed?"},"content":{"rendered":"<p>Statistiky Instagramu pro rok 2026 mohou vypov\u00eddat o u\u017eivatel\u00edch, potenci\u00e1ln\u00edm reklamn\u00edm dosahu nebo akc\u00edch u p\u0159\u00edsp\u011bvk\u016f. Tato \u010d\u00edsla neznamenaj\u00ed tot\u00e9\u017e. Nejprve se proto pod\u00edvejte, co dan\u00e9 \u010d\u00edslo po\u010d\u00edt\u00e1, o jakou zemi jde a kdy bylo nam\u011b\u0159eno. Chcete v\u011bd\u011bt, co je nejlep\u0161\u00ed zve\u0159ejnit? Porovn\u00e1vejte p\u0159edev\u0161\u00edm v\u00fdsledky vlastn\u00edch p\u0159\u00edsp\u011bvk\u016f.<\/p>\n<p>N\u00ed\u017ee se dozv\u00edte, jak jednotliv\u00e1 \u010d\u00edsla rozli\u0161it a vyu\u017e\u00edt pro svou dal\u0161\u00ed fotografii nebo video.<\/p>\n<nav aria-label=\"Obsah\">\n<ul>\n<li><a href=\"#statistieken-overzicht\">Kter\u00e1 \u010d\u00edsla Instagramu pot\u0159ebujete?<\/a><\/li>\n<li><a href=\"#gebruikers-nederland-belgie\">U\u017eivatel\u00e9 Instagramu v Nizozemsku a Belgii<\/a><\/li>\n<li><a href=\"#bereik-ontvangers\">Reklamn\u00ed dosah Instagramu a aktivn\u00ed p\u0159\u00edjemci<\/a><\/li>\n<li><a href=\"#cijfers-vergelijken\">Pro\u010d se \u010d\u00edsla Instagramu li\u0161\u00ed podle zdroje?<\/a><\/li>\n<li><a href=\"#eigen-statistieken\">Porovn\u00e1n\u00ed vlastn\u00edch statistik Instagramu<\/a><\/li>\n<li><a href=\"#groei-meten\">M\u011b\u0159en\u00ed r\u016fstu Instagramu<\/a><\/li>\n<\/ul>\n<\/nav>\n<h2 id=\"statistieken-overzicht\">Kter\u00e1 \u010d\u00edsla Instagramu pot\u0159ebujete?<\/h2>\n<p>Celkov\u00fd po\u010det u\u017eivatel\u016f Instagramu ne\u0159\u00edk\u00e1, kolik lid\u00ed uvid\u00ed va\u0161i fotografii. To, kter\u00e9 \u010d\u00edslo pot\u0159ebujete, z\u00e1vis\u00ed na va\u0161\u00ed ot\u00e1zce.<\/p>\n<table>\n<thead>\n<tr>\n<th scope=\"col\">Va\u0161e ot\u00e1zka<\/th>\n<th scope=\"col\">Kter\u00e9 \u010d\u00edslo pom\u016f\u017ee?<\/th>\n<th scope=\"col\">Na co se zam\u011b\u0159it?<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Jak velk\u00fd je Instagram v m\u00e9 zemi?<\/td>\n<td>Celost\u00e1tn\u00ed pr\u016fzkum u\u017eivatel\u016f<\/td>\n<td>Kter\u00e9 v\u011bkov\u00e9 skupiny se zapo\u010d\u00edt\u00e1vaj\u00ed a co zdroj rozum\u00ed pou\u017e\u00edv\u00e1n\u00edm<\/td>\n<\/tr>\n<tr>\n<td>Kolik lid\u00ed m\u016f\u017ee reklama potenci\u00e1ln\u011b oslovit?<\/td>\n<td>Odhadovan\u00fd reklamn\u00ed dosah<\/td>\n<td>Zem\u011b, c\u00edlov\u00e1 skupina a datum odhadu<\/td>\n<\/tr>\n<tr>\n<td>Kolik \u00fa\u010dt\u016f vid\u011blo m\u016fj p\u0159\u00edsp\u011bvek?<\/td>\n<td>Osloven\u00e9 \u00fa\u010dty<\/td>\n<td>Po zve\u0159ejn\u011bn\u00ed porovn\u00e1vejte stejn\u00e9 obdob\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Co lid\u00e9 s m\u00fdm p\u0159\u00edsp\u011bvkem ud\u011blali?<\/td>\n<td>Lajky, reakce a dal\u0161\u00ed jednotliv\u00e9 akce<\/td>\n<td>Po\u010det akc\u00ed nen\u00ed tot\u00e9\u017e co po\u010det lid\u00ed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Vytv\u00e1\u0159\u00edte infografiku, tedy obr\u00e1zek s \u010d\u00edsly a vysv\u011btlen\u00edm? U ka\u017ed\u00e9ho \u010d\u00edsla uve\u010fte, kdy a kde bylo nam\u011b\u0159eno a co bylo zapo\u010d\u00edt\u00e1no. Pouh\u00e9 \u201eInstagram 2026\u201c nad obr\u00e1zkem k tomu nesta\u010d\u00ed.<\/p>\n<h2 id=\"gebruikers-nederland-belgie\">Kolik u\u017eivatel\u016f Instagramu m\u00e1 v roce 2026 Nizozemsko a Belgie?<\/h2>\n<p>Tento p\u0159ehled neobsahuje p\u0159esn\u00fd a potvrzen\u00fd po\u010det u\u017eivatel\u016f Instagramu v Nizozemsku ani Belgii v roce 2026. U\u017eite\u010dn\u00fd celkov\u00fd \u00fadaj mus\u00ed jasn\u011b uv\u00e1d\u011bt, kdo se zapo\u010d\u00edt\u00e1v\u00e1 a co se pova\u017euje za pou\u017e\u00edv\u00e1n\u00ed.<\/p>\n<p>Chcete zem\u011b porovnat? Pokud mo\u017eno pou\u017eijte stejn\u00fd zdroj a obdob\u00ed m\u011b\u0159en\u00ed. Jinak m\u016f\u017eete porovn\u00e1vat ka\u017edodenn\u00ed pou\u017e\u00edv\u00e1n\u00ed v Nizozemsku s potenci\u00e1ln\u00edm reklamn\u00edm dosahem v Belgii.<\/p>\n<table>\n<thead>\n<tr>\n<th scope=\"col\">Kontroln\u00ed bod<\/th>\n<th scope=\"col\">Nizozemsko<\/th>\n<th scope=\"col\">Belgie<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Potvrzen\u00fd celkov\u00fd po\u010det pro rok 2026 v tomto p\u0159ehledu<\/td>\n<td>Nen\u00ed k dispozici<\/td>\n<td>Nen\u00ed k dispozici<\/td>\n<\/tr>\n<tr>\n<td>Oblast, kterou chcete porovnat<\/td>\n<td>Cel\u00e9 Nizozemsko<\/td>\n<td>Cel\u00e1 Belgie, nejen Flandry<\/td>\n<\/tr>\n<tr>\n<td>Nutn\u00e9 pro spravedliv\u00e9 porovn\u00e1n\u00ed<\/td>\n<td>Stejn\u00e9 v\u011bkov\u00e9 skupiny a stejn\u00fd v\u00fdznam pou\u017e\u00edv\u00e1n\u00ed<\/td>\n<td>Stejn\u00e9 v\u011bkov\u00e9 skupiny a stejn\u00fd v\u00fdznam pou\u017e\u00edv\u00e1n\u00ed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Celost\u00e1tn\u00ed \u00fadaj ukazuje, jak velk\u00e1 platforma je. U vlastn\u00edho nizozemsky mluven\u00e9ho videa ale chcete v\u011bd\u011bt tak\u00e9, koho oslovujete. Po\u010det u\u017eivatel\u016f v Belgii nap\u0159\u00edklad ne\u0159\u00edk\u00e1, jak\u00fdm jazykem mluv\u00ed.<\/p>\n<h2 id=\"bereik-ontvangers\">Co znamen\u00e1 reklamn\u00ed dosah Instagramu a aktivn\u00ed p\u0159\u00edjemci?<\/h2>\n<p><strong>Odhadovan\u00fd reklamn\u00ed dosah<\/strong> ud\u00e1v\u00e1, jak velk\u00e1 je c\u00edlov\u00e1 skupina, kterou m\u016f\u017eete potenci\u00e1ln\u011b oslovit reklamami. Nejde tedy o po\u010det lid\u00ed, kte\u0159\u00ed v\u00e1\u0161 p\u0159\u00edsp\u011bvek ji\u017e vid\u011bli. Ne\u0159\u00edk\u00e1 ani, kolik pozornosti mu budou v\u011bnovat.<\/p>\n<p><strong>M\u011bs\u00ed\u010dn\u00ed aktivn\u00ed p\u0159\u00edjemci<\/strong> je term\u00edn z report\u016f, kter\u00e9 mus\u00ed platformy podle z\u00e1kona vytv\u00e1\u0159et. Sledujte p\u0159itom, kdo se zapo\u010d\u00edt\u00e1v\u00e1 a jak\u00e9 \u00fazem\u00ed je zahrnuto. Tento po\u010det se automaticky nerovn\u00e1 po\u010dtu jednotliv\u00fdch lid\u00ed s \u00fa\u010dtem Instagramu.<\/p>\n<p>Podle <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/dsa-brings-transparency\">Evropsk\u00e9 komise<\/a> mus\u00ed online platformy v r\u00e1mci DSA ka\u017ed\u00fdch \u0161est m\u011bs\u00edc\u016f aktualizovat vlastn\u00ed odhad m\u011bs\u00ed\u010dn\u00edch u\u017eivatel\u016f v EU. DSA je evropsk\u00e1 legislativa pro digit\u00e1ln\u00ed slu\u017eby.<\/p>\n<p>Celkov\u00fd \u00fadaj za EU v\u00e1m ne\u0159ekne, kolik u\u017eivatel\u016f m\u00e1 Nizozemsko nebo Belgie. Tento \u00fadaj tak\u00e9 nelze jednodu\u0161e rozd\u011blit podle po\u010dtu obyvatel.<\/p>\n<h2 id=\"cijfers-vergelijken\">Pro\u010d se \u010d\u00edsla Instagramu li\u0161\u00ed podle zdroje?<\/h2>\n<p>Dv\u011b r\u016fzn\u00e1 \u010d\u00edsla mohou b\u00fdt ob\u011b spr\u00e1vn\u00e1. Jeden zdroj nap\u0159\u00edklad po\u010d\u00edt\u00e1 ka\u017edodenn\u00ed pou\u017e\u00edv\u00e1n\u00ed, zat\u00edmco jin\u00fd odhaduje m\u011bs\u00ed\u010dn\u00ed pou\u017e\u00edv\u00e1n\u00ed. Li\u0161it se mohou tak\u00e9 v\u011bkov\u00e9 skupiny zkouman\u00fdch lid\u00ed a m\u011bs\u00edc m\u011b\u0159en\u00ed.<\/p>\n<p>Prohl\u00ed\u017e\u00edte si <a href=\"https:\/\/searchlab.nl\/statistieken\/instagram-statistieken-2026\">statistiky Instagramu pro rok 2026 od Searchlab<\/a>? U ka\u017ed\u00e9ho \u010d\u00edsla si ov\u011b\u0159te, odkud p\u016fvodn\u011b poch\u00e1z\u00ed a kdy bylo nam\u011b\u0159eno. Rok v n\u00e1zvu neznamen\u00e1, \u017ee v\u0161echna \u010d\u00edsla poch\u00e1zej\u00ed z dan\u00e9ho roku.<\/p>\n<p>Ne\u017e \u010d\u00edslo p\u0159evezmete, poznamenejte si t\u011bchto p\u011bt bod\u016f:<\/p>\n<ul>\n<li><strong>Oblast:<\/strong> jde o Nizozemsko, Belgii, EU nebo cel\u00fd sv\u011bt?<\/li>\n<li><strong>Obdob\u00ed:<\/strong> kdy prob\u011bhlo m\u011b\u0159en\u00ed? Mohlo to b\u00fdt d\u0159\u00edve ne\u017e datum zve\u0159ejn\u011bn\u00ed.<\/li>\n<li><strong>Skupina:<\/strong> zapo\u010d\u00edt\u00e1vaj\u00ed se v\u0161echny v\u011bkov\u00e9 skupiny, nebo jen ur\u010dit\u00e9?<\/li>\n<li><strong>Co bylo zapo\u010d\u00edt\u00e1no:<\/strong> jde o osoby, \u00fa\u010dty, zobrazen\u00ed nebo akce?<\/li>\n<li><strong>Jak prob\u011bhlo m\u011b\u0159en\u00ed:<\/strong> poch\u00e1z\u00ed \u010d\u00edslo z pr\u016fzkumu, odhadu, nebo po\u010d\u00edt\u00e1n\u00ed p\u0159\u00edmo v Instagramu?<\/li>\n<\/ul>\n<p>Chyb\u00ed d\u016fle\u017eit\u00fd bod? Nepou\u017e\u00edvejte pak toto \u010d\u00edslo jako pevn\u00fd d\u016fkaz, \u017ee Instagram roste nebo kles\u00e1.<\/p>\n<h2 id=\"eigen-statistieken\">Jak porovnat vlastn\u00ed statistiky Instagramu?<\/h2>\n<p>Chcete vybrat, jak\u00e1 bude va\u0161e dal\u0161\u00ed fotografie nebo video? Vlastn\u00ed v\u00fdsledky v\u00e1m s t\u00edm \u010dasto pomohou v\u00edce ne\u017e celost\u00e1tn\u00ed \u00fadaj. M\u016f\u017eete je vyu\u017e\u00edt pro sv\u016fj obsahov\u00fd pl\u00e1n, tedy pl\u00e1n toho, co a kdy zve\u0159ejn\u00edte.<\/p>\n<ol>\n<li><strong>Vyberte jednu ot\u00e1zku.<\/strong> Dostane nap\u0159\u00edklad kr\u00e1tk\u00e9 video s va\u0159en\u00edm v\u00edce reakc\u00ed ne\u017e fotografie p\u0159ipraven\u00e9ho j\u00eddla?<\/li>\n<li><strong>V\u017edy si zaznamenejte stejn\u00e9 \u00fadaje.<\/strong> U ka\u017ed\u00e9ho p\u0159\u00edsp\u011bvku si zapi\u0161te datum, typ p\u0159\u00edsp\u011bvku, po\u010det osloven\u00fdch \u00fa\u010dt\u016f a zvolen\u00e9 akce.<\/li>\n<li><strong>Dejte ka\u017ed\u00e9mu p\u0159\u00edsp\u011bvku stejn\u011b \u010dasu.<\/strong> Porovn\u00e1vejte nap\u0159\u00edklad v\u017edy v\u00fdsledky prvn\u00edch sedmi dn\u016f.<\/li>\n<li><strong>Porovn\u00e1n\u00ed opakujte.<\/strong> Jeden p\u0159\u00edsp\u011bvek s mnoha reakcemi je\u0161t\u011b neznamen\u00e1, \u017ee tento typ p\u0159\u00edsp\u011bvku funguje v\u017edy l\u00e9pe.<\/li>\n<\/ol>\n<p>Nem\u016f\u017eete \u010d\u00edsla naj\u00edt? P\u0159e\u010dt\u011bte si, jak <a href=\"https:\/\/folnova.com\/cs\/jak-zobrazit-statistiky-instagramu\/\">zobrazit statistiky Instagramu<\/a>.<\/p>\n<h3>P\u0159\u00edklad v\u00fdpo\u010dtu: akce na osloven\u00fd \u00fa\u010det<\/h3>\n<p>P\u0159edstavte si, \u017ee v\u00e1\u0161 p\u0159\u00edsp\u011bvek oslov\u00ed 800 \u00fa\u010dt\u016f a z\u00edsk\u00e1 48 lajk\u016f a 12 reakc\u00ed. V tomto fiktivn\u00edm p\u0159\u00edkladu zapo\u010d\u00edt\u00e1v\u00e1te pouze lajky a reakce.<\/p>\n<p><strong>48 + 12 = 60 akc\u00ed.<\/strong><br \/><strong>60 \u00f7 800 \u00d7 100 = 7,5%.<\/strong><\/p>\n<p>To je 7,5 akce na 100 osloven\u00fdch \u00fa\u010dt\u016f. Neznamen\u00e1 to, \u017ee reagovalo 7,5 % lid\u00ed. Jeden \u00fa\u010det m\u016f\u017ee prov\u00e9st v\u00edce akc\u00ed.<\/p>\n<p>M\u016f\u017eete tak\u00e9 pou\u017e\u00edt n\u00e1stroj pro <a href=\"https:\/\/folnova.com\/cs\/nastroje\/vypocet-engagementu-na-instagramu\/\">v\u00fdpo\u010det engagementu na Instagramu<\/a> Engagement zde znamen\u00e1 akce, jako jsou lajky a reakce. V\u00fdsledky porovn\u00e1vejte pouze tehdy, pokud zapo\u010d\u00edt\u00e1v\u00e1te stejn\u00e9 druhy akc\u00ed. Stejn\u00fd druh \u010d\u00edsla mus\u00ed b\u00fdt tak\u00e9 ve jmenovateli: nap\u0159\u00edklad v\u017edy dosah, nikoli jednou dosah a podruh\u00e9 sleduj\u00edc\u00ed.<\/p>\n<h2 id=\"groei-meten\">Jak m\u011b\u0159it r\u016fst Instagramu?<\/h2>\n<p>Po\u010det sleduj\u00edc\u00edch m\u011bjte odd\u011blen\u00fd od dosahu a reakc\u00ed. V\u00edce sleduj\u00edc\u00edch automaticky neznamen\u00e1, \u017ee va\u0161e p\u0159\u00edsp\u011bvky uvid\u00ed nebo na n\u011b zareaguje v\u00edce lid\u00ed.<\/p>\n<p>Zva\u017eujete koupit Instagram followers? N\u00e1r\u016fst zp\u016fsoben\u00fd t\u00edmto n\u00e1kupem evidujte odd\u011blen\u011b od r\u016fstu po zve\u0159ejn\u011bn\u00ed p\u0159\u00edsp\u011bvk\u016f. Zakoupen\u00e9 po\u010dty nejsou d\u016fkazem skute\u010dn\u00e9 pozornosti, z\u00e1kazn\u00edk\u016f ani organick\u00e9ho dosahu, tedy dosahu bez reklam. Dostupn\u00e1 mno\u017estv\u00ed a ceny m\u016f\u017eete porovnat p\u0159es na\u0161e <a href=\"https:\/\/folnova.com\/cs\/kategorie-produktu\/instagram\/\">slu\u017eby pro Instagram<\/a>, kter\u00e9 zahrnuj\u00ed bal\u00ed\u010dky pro <a href=\"https:\/\/folnova.com\/cs\/produkt\/instagram-followers-koupit\/\">sleduj\u00edc\u00ed<\/a> a <a href=\"https:\/\/folnova.com\/cs\/produkt\/instagram-lajky-koupit\/\">lajky<\/a>.<\/p>\n<p>Chcete zjistit, kter\u00fd \u010das zve\u0159ejn\u011bn\u00ed funguje l\u00e9pe? Pak udr\u017eujte t\u00e9ma a typ videa p\u0159ibli\u017en\u011b stejn\u00e9. Pokud zm\u011bn\u00edte v\u0161echno najednou, nebudete v\u011bd\u011bt, kter\u00e1 zm\u011bna m\u011bla vliv. P\u0159e\u010dt\u011bte si v\u00edce o <a href=\"https:\/\/folnova.com\/cs\/nejlepsi-cas-pro-zverejneni-reels\/\">nejlep\u0161\u00edm \u010dase pro zve\u0159ejn\u011bn\u00ed Reels<\/a>.<\/p>\n<p>Nejste si jist\u00ed, zda zve\u0159ejnit video na Instagramu, nebo TikToku? Pod\u00edvejte se na porovn\u00e1n\u00ed mezi <a href=\"https:\/\/folnova.com\/cs\/instagram-reels-nebo-tiktok\/\">Instagram Reels a TikTokem<\/a>. Pot\u00e9 otestujte n\u011bkolik podobn\u00fdch p\u0159\u00edsp\u011bvk\u016f. P\u0159i dal\u0161\u00edm rozhodov\u00e1n\u00ed vych\u00e1zejte z toho, co d\u011bl\u00e1 va\u0161e vlastn\u00ed publikum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co znamenaj\u00ed \u010d\u00edsla Instagramu v roce 2026? Nau\u010dte se porovn\u00e1vat u\u017eivatele, reklamn\u00ed dosah a vlastn\u00ed v\u00fdsledky se zam\u011b\u0159en\u00edm na Nizozemsko a Belgii.<\/p>\n","protected":false},"author":1,"featured_media":23905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[645],"tags":[],"class_list":["post-26980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"_links":{"self":[{"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/posts\/26980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/comments?post=26980"}],"version-history":[{"count":1,"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/posts\/26980\/revisions"}],"predecessor-version":[{"id":59746,"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/posts\/26980\/revisions\/59746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/media\/23905"}],"wp:attachment":[{"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/media?parent=26980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/categories?post=26980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/folnova.com\/cs\/wp-json\/wp\/v2\/tags?post=26980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}